Improving your Small Business Website with These 4 Tips

If you want your business to succeed in a digital age, then you need to have a good website that supports what you do and how you do it, even if you don’t sell any products or services digitally.

While many small business owners denounce the need for a website, the reality is that more and more people turn to the internet to help them find companies and services they need, and if you don’t have a website or digital presence, then you are missing out on a large section of customers. Even local businesses or stores need a good website.

But what makes a good website for a small business? This post looks at some of the elements your website needs for it to support your business.

Clear Purpose

Is it instantly clear who you are and what you do when people land on your website? If the answer is no, you need to strip it back and ensure your purpose is clear. If you want people to sign up for an email from a landing page, this needs to be your primary focus. If you are directing people to make a purchase, this also needs to be clear, and the main focus on your homepage or landing page.

Strong Branding

Your website and subsequent social media accounts should have good, solid branding, colours and designs that are instantly recognisable as your business. You need a clear logo that looks professional, and the colours you use must be cohesive and flow through the website easily, complementing the information not distracting from it.

Clear Navigation

It cannot be stressed enough how important straightforward navigation is when it comes to a good website design. You need to use a structured menu; the type of menu doesn’t matter, only that it is clear, easy to use, and is built in a way that allows ease of movement across the site. The easier it is for people to find the information they seek, the more likely they are to stick around and make a sale or complete your CTA. If you are unsure how to build a website with good navigation and search functions, use a professional website design agency to help you build the perfect website for your business.

Easy To Find Contact Details

If a person has to scroll around to find contact information or you don’t include it at all, how are they supposed to contact your business? People want to be able to contact you and have their questions answered. This means including all of your contact details in an easy-to-find location on the website or having a dedicated contact page. Your contact details need to include the business name, your physical address, a telephone number if applicable, live chat options, a contact form or email address to contact you and your opening/working hours so they know when to expect a response.

Your website needs to be set up to benefit the customer experience and give your business the best chance of success regardless of your aims. Neglecting the customer experience and trying to reinvent the wheel when it comes to website designs can lead to people navigating away as they can easily find what they’re looking for or are unsure of the website’s purpose. Keep it clean, fresh and simple for an improved customer journey.

*This is a collaborative post.