When you started your business, you put in loads of time and effort, and built up something valuable. Now, that you are earning a regular income, you want to make sure that you are protecting your assets. From inventions to technologies and applications, there are several business assets you might not be thinking about as valuable. Your knowledge, information, employees, and tools are your means of making a living. Below you will find a few tips on how to protect them.
While you create a website and content, you might not be thinking that it is out there without any protection. You will need to make sure that you are giving your visitors a copyright notice, and protect your intellectual property. When you create your own logo or pay a web design company to make it, you don’t want other people to take advantage of your efforts. A simple copyright notice can help you prevent copying.
If you have invented a new technology, or even a method or software, you need to register it with the UK patent office. This will give you the exclusive rights to sell, use, and distribute the invention, and prevent other people from stealing it. Even if they use it without permission, you can start a legal claim against them, and get a compensation.
If your company holds sensitive information about clients, industries, or individuals, you will need to protect this information. Don’t give out your clients’ name, use their account statements without their permission. For example, if you are a freelance photographer, you will always need to ask for a written permission from your customers before you use their images on your website or online portfolio. If you are a freelance writer working for other companies, make sure you keep their information secret
If you rent an office, or use one of your rooms as a study, you will need to have adequate business insurance. From buildings and contents to employee insurance, there are several ways you can protect your assets. Check out the different types of employee insurance at www.mykeymaninsurance.com to find out how to protect your most important assets: your workforce. If you deal with people, or offer services on your premises, you will also need to get public liability insurance.
5. Reputation Management
You will also need to make sure that your online reputation is protected. From checking review sites regularly, to engaging in meaningful conversations with customers, there are several ways you can maintain a positive brand image. If you are in affiliate marketing, you might want to check out the products you promote and be picky about which companies you associate yourself with.
Being in charge of an online or offline business comes with responsibilities. You will need to make sure that you maintain your reputation and protect the value you build throughout the years. Don’t let others use your intellectual property without permission, and get adequate insurance, so your business continuity is secure, and you can carry on growing and profiting from your venture.
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