The magic of TikTok marketing in the beauty industry
It’s no secret that TikTok is one of the best ways to reach an audience online. It offers up the opportunity to show off any products or services you want to sell – and for the beauty industry, it’s a no-brainer. Stats show that between 2020 and the start of 2022, TikTok has experienced consistent growth, with a whopping 9.2 million monthly active users in October 2021. The beauty industry is also amongst the most popular sector in the #smallbusiness area of the app, offering fantastic growth opportunities for anyone looking to capitalise on this. Here’s how.
Driving industrial trends
TikTok is a huger influence for trends today, bringing together regular people, influencers and experts in one space, which means that beauty products, services and hacks can reach the right audience with minimal effort, so long as you have a strategy in place.
As a result, beauty brands are hopping on the bandwagon, joining in on and starting trends with content that’s capable of reaching millions. You can even purchase products through the app, which provides even more opportunities.
Type of content
Having a clear idea of the type of beauty content you want to share is key before you start filming, otherwise, you may find yourself chopping and changing, re-filming clips and so on. You might film a tutorial on the application of gel nail polish or before and after shots of a haircut – just make sure you plan it out beforehand.
When it comes to the execution of your videos, the founder of popular TikTok account Hair Socials, Chris O’Riordan, has a few golden rules. He recommends that you have good lighting while ensuring that your content is short, simple and gets to the point quickly. Bringing a little personality into it is another way of putting your own stamp on the content you share.
Hashtags, stickers, and filters
There are lots of features you can use to reach the right people on TikTok. Hashtags are a great place to start, as well as trending filters and soundtracks. Some filters can even work as a ‘try before you’ buy feature for beauty products.
People may search for these features individually and then stumble across your content in the process. The more this happens, and the more engagement you generate, the more the algorithm will boost your page and the more visibility your brand will get. In addition, you can create unique stickers, which you can use to help with brand awareness.
Top tips for mastering TikTok for your salon
You can also really hone in on certain niches and reach specific audiences, which means you can increase the likeliness of conversions later down the line. Make sure you check your insights to inform your actions – post at the right time, inject personality and encourage viewers to engage in the comments.
*This is a collaborative post.
