Using Promotional Merchandise to Market Your Business
Promotional merchandise is great for helping businesses attract new customers, retain existing ones, and essentially increase sales. Of course, traditional business cards and flyers work well and are an important element of marketing but taking your campaign one step further with branded gifts is a really great way to build up some brand awareness and boost revenue. Read on for some advice on how to incorporate promotional merchandise into your marketing strategy.
Exhibitions
If your company often has stands at various exhibitions and other business events, it would be worth taking along some freebies that you can give away to the attendees. You’ll notice that these little gifts will really help entice people to come over and visit your stand, especially if they are unique or helpful. Tote bags are great for exhibitions because attendees can use them to carry their leaflets and other promotional items, and potentially even after the event.
It would also be useful for your staff to wear branded uniform at the exhibitions so that they can essentially act as a walking advertisement for you.
Pitch Meetings
Pitch meetings are another great opportunity to give away promotional merchandise, even if it’s something simple like branded pens or notepads. These little gifts will allow your brand to remain at the forefront of your potential clients’ minds, long after you have left the meeting.
Deliveries
If you’re an eCommerce store that delivers packages to your customers, adding promotional items to the parcels will be a nice touch and make the unboxing experience more memorable. As a result, your customers will be more likely to return to you in the future. Of course, this is unlikely to be cost effective throughout the whole year, so maybe consider it as an option at Christmas, Easter, or Valentine’s.
These are just a few ideas to get you thinking; there are many more options when it comes to promotional merchandise. It’s a tactic that works remarkably well when used alongside other promotional tactics, such as Google ads or social media marketing.
*This is a collaborative post.
