Creating Personalised Email Campaigns with Campaign Monitor

One of my favourite ways to keep in touch with my readers is through email. It’s so easy and convenient, and it means I can drop personalised messages to people who might not have had chance to stay up-to-date with my latest posts.

There are lots of email providers offering email campaign services, so it can be difficult to know which provider to choose out of all the options! So, when Campaign Monitor asked me to give them a try, I couldn’t wait to dive in.

Once you start to gather a decent number of email subscribers, you’ll probably find that you need to start paying for an email provider. The free accounts often just don’t cut the mustard, or they will limit you to the number of recipients you can email in one go. Campaign Monitor offer three different levels of subscription, depending on your specific requirements.

For the purposes of giving Campaign Monitor a try, I opted for the basic package at £9/month.

Creating an email campaign

It’s really quick and easy to start creating an email campaign.

What I really love is that you can easily choose between sending out a regular email and an A/B test – this is incredibly useful if you’re testing out a new campaign and want to figure out which wording or images convert better into sales or click throughs.

Once you’ve filled in all your details, it’s time to start creating the content.

For my emails, I usually use a specific template within my usual email provider, so it’s important to me that I can transfer that across or recreate it within Campaign Monitor. Fortunately,  this was incredibly easy to do by importing my existing template into Campaign Monitor. If you don’t have your own template though,  they have some really lovely ones to choose from too, and there are options for pretty much every blog niche you could think of.

Once you have chosen your template (or used your own), it’s really easy to start adding content to it. You can drag and drop content straight in, or click one of the icons and then add your content.

Campaign Monitor make sure that your content is mobile friendly. I know that most of us these days access our emails from our mobiles when we find a spare five minutes, so it’s really important to make sure your content looks perfect on a mobile screen. They even show you how the email will look on different devices.

I have to say that I was really impressed with Campaign Monitor, and the ease of using their system. I love that you can really personalise your emails so that they stand out from the crowd which is really important when your emails are fighting hundreds of others sitting in inboxes!

*This is a collaborative post.